A key goal of any SSP is to help publishers manage programmatic/unsold inventory, boost its revenue and sell it to the right 3rd party ad network.
If you want to gain control over your inventory Supply Side Platform (SSP) is the right solution to monitor how effectively it’s sold and delivered to an ad network.
By using SSP, a publisher can sell their premium inventory directly to advertiser, while remnant inventory is left for ad networks that is sold via DSP.
SSPs help publishers to sell their inventory at the most efficient price since publishers can showclear stats to advertiser as to how their website content performs.
The data obtained through SSP platform includes a wide range of statistics such as:
- time, visitors spent on a site;
- number of pages visitor views per session;
- amount of returning visitors to your site;
So how basically the selling/buying process looks like?
Auction within an SSP occurs via bid request and bidders via DSP make a decision on what inventory to bid in real time. So when buyers bids through DSP, a buyer with the highest bid wins an auction and thus an ad is shown to a particular buyer.
What are the benefits of obtaining a custom SSP platform?
Full control over your platform and its data: By crafting your own SSP, you’re having complete control of your data opposed to having a contract with external SSP.
Full platform customization: You can add new product features to your SSP, optimize your inventory and understand its performance at a more advanced level.
No more hidden fees and commissions: You won’t have to pay extra fees to 3rd party SSP platforms.
Save time and gain more revenue: by crafting your own SSP you won’t have to spend weeks on contacting 3rd party SSP platforms and, thus, generate more revenue for your business, creating more opportunities for your future projects.
Our dev team gained unique experience in building and maintaining customized SSP projects for more than 5 years. We can pick up a right solution for your business and build a platform meeting your company or client goals.